Spotify is a music, podcast, and video streaming service. Music can be browsed or searched for via various parameters, such as artist, album, genre, playlist name, or record label. Users can create, edit and share playlists, share tracks on social media, and make joint playlists with other users. As a capstone project, Spotify and Designlab have collaborated to create a new feature for the existing Spotify music app that would increase in-app user engagement. Spotify would like to increase their in-app engagement and allow users to be creative with their already existing content.
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With the requirements from project brief and research plan in hand, I started research phase to fulfill following goals:. I conducted market analysis to familiarize myself with music streaming industry. It helped me to focused on the question I wanted to ask in interviews. After the secondary research, I developed list of questions and conducted series of interviews with people who were either spotify or other music streaming app users. Assumptions I hoped to prove or disprove were. After completing interviews I gathered and organised all information to look for insights. I wrote down responses on sticky notes and mapped them out into says, does, thinking and feeling. This method allowed me to discover trends and patterns from which I was able to draw insights and discover the needs of my users.
Creating collections to enhance the listening experience of podcasts! The process and the reasoning covered on my Behance page. Save a part in this case the last 30 seconds of the podcast by simply-. Double-tap or click on the save icon to save a clipping of the podcast and then swipe the notification to choose a different collection for your clipping. Quick and simple. Simply save the clipping by any of the quick access methods. Thank you for reading and make sure you leave your opinions in the comments below : This feature would encourage people to listen to more podcasts and save their learnings, ultimately enhancing their listening experience. Spotify Spotify Design.
And we are back in action! It has been awhile since our last UX Case Study so that I will give a brief refresher for our returning readers and an intro for the uninitiated. That is the elevator pitch at least. In the past, we have conducted UX reviews of apps ranging from Bumble to Overcast , Duolingo to Venmo , covering mobile experiences of all sizes, sectors, and levels of quality. You can see a complete list of the UX Case Study series at the bottom of this page. However, for this instalment of UX Case Study , we will be doing something a bit different. Rather than a single platform, we will be pitting two against each in a contest of user experience. Moreover, what better way to start with two of the largest, polarising mobile platforms on the market today: Spotify and Apple Music.